I grow brands
on Amazon. Since 2018.
I started in 2018 as a self-taught Amazon seller. Since then I've managed Seller Central and Vendor Central accounts in Italy, Europe, and the USA. I've seen Amazon change a thousand times and learned to adapt every time.
How I got here
Self-taught
I started with a friend. We wanted to launch our own brand on Amazon. No one taught us anything. We learned everything on our own, making mistakes and starting over.
First client
I joined the Amazon Campus Challenge. From there came my first real client: Erboristeria Binasco. I realized I could make a career out of this.
Agency work
I worked with an agency on the setup and management of one of their biggest clients, Lisola Store. Serious volumes, structured processes.
Brand aggregator
I was contacted by Neulabs, an Amazon aggregator. Big brands, EU and US marketplaces. I learned how to truly scale and handle complexity.
Novazon
I quit my full-time job to focus on my own projects. I co-founded Novazon. Do only Amazon, do it well, with brands we like.
What I actually do
Account Management
Seller Central and Vendor Central. Complete setup, listing optimization, catalog management, Brand Registry, A+ Content. Yes, I handle flat files too — without losing my mind.
PPC Advertising
Sponsored Products, Brands, and Display. Budget management, ACoS optimization, launch and scaling strategies.
Internationalization
Expansion across European and US marketplaces. Listing translation, multi-country logistics, compliance and taxation for each market.
Analytics & Reporting
Custom dashboards, sales analysis, KPI tracking, weekly reporting for data-driven decisions.
Articles about Amazon
AI dropshipping: how it really works and how to start
What AI dropshipping actually is, where AI genuinely helps and where it is hype, whether it is legit, the honest economics, and how to start without falling for the get-rich tools.
Read→How to sell books on Amazon: resell or publish your own
How to sell books on Amazon, from used books and textbooks to publishing your own. The real fees, how to price and source, FBA vs FBM, and the mistakes to avoid.
Read→How to find products to sell on Amazon: a research method that works
A practical Amazon product research method from someone who picks products for a living. The criteria, where to find ideas, how to check demand and competition, and the traps to skip.
Read→Amazon private label: how to build a brand that actually sells
What Amazon private label is, what it costs to start, how to pick a product, and how it compares to wholesale and dropshipping. A practical guide from 50+ brands.
Read→Amazon SEO: how to optimize your listing to rank
How Amazon SEO works and how to optimize a product listing to rank: keyword research, title, bullets, backend terms, images, and the conversion signals that move you up.
Read→Amazon Brand Registry: what it is, what it does, and how to enroll
What Amazon Brand Registry is, what you need to enroll, what it actually unlocks (A+ Content, Brand Store, protection), and whether it is worth it.
Read→Amazon FBA: how it works and when it is actually worth it
What Amazon FBA is, how Fulfillment by Amazon works, what it really costs, and when it beats FBM. A practical guide from someone who manages 50+ brands.
Read→Ecommerce, marketplaces and Amazon: where to actually sell online
What ecommerce is, how a marketplace works, and when selling on Amazon makes sense. Your own store or a marketplace? The choice explained with real numbers.
Read→Selling on Amazon Fees: the Real Cost Breakdown (with Numbers That Actually Matter)
Amazon fees explained with real numbers: referral fee, FBA costs, inbound placement, long-term storage. See the full margin calculation on a $29.99 product.
Read→How Amazon PPC works: the practical guide I wish I'd read when I started
Practical guide to Amazon PPC with ACoS, TACoS, match types, campaign structure, and minimum budget. From someone who manages 50+ brands across 22 categories.
Read→Seller Central vs Vendor Central: which to choose for your brand on Amazon
Practical guide to Seller Central vs Vendor Central from someone who managed 50+ Italian brands. Real margins, chargebacks, prices, and how to decide without burning money.
Read→Selling on Amazon: how I started from zero
How I started selling on Amazon from YouTube in 2018, through a project that never launched and the Amazon Campus Challenge, to my first real client.
Read→
Novazon.it
I co-founded Novazon to work alongside ambitious brands on their Amazon growth journey. Strategy, sales, full visibility into the numbers, and custom software to truly scale. Novazon was born from hands-on experience: years inside brand aggregators taught me that details make the difference.
That's why we're obsessed with quality. Every client deserves the best from our team. We don't do everything for everyone. We only do Amazon, and we do it with a level of care that few can match.
Sales Acceleration
Advanced PPC strategies, listing optimization, and product launches to maximize sales.
Brand Protection
Brand monitoring and protection on Amazon: counterfeiting, Buy Box, channel control.
Custom Software
Tailored tools for automation, reporting, and competitive analysis.
EU & USA Expansion
Full internationalization: translations, logistics, taxation, local compliance.
Get in touch.
Tell me what you sell and what's not working. I always write back.