E-commerce

E-commerce development: sell online for real

I build and grow your online store, from choosing the platform to the sales. Not just a window: an e-commerce built to actually sell.

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Who it's for

You sell your products only in person or on request, and you miss every customer who cannot reach you. Or you already have an online store that does not sell. If you want to actually sell online, you need an e-commerce built and run properly.

I help small businesses, makers and brands open an online store and grow it, from the first product online to steady sales.

What an e-commerce is (and why it pays off)

An e-commerce is your shop open 24/7, selling even while you sleep and reaching customers anywhere, not just nearby. But launching the platform is only the start: the hard part is getting it found and converting.

I handle both: I get you online with the right platform and work to make the store sell, instead of staying an empty window.

Sell 24/7The store always works, even at night and on weekends.

No bordersReach customers across the country and abroad, not just locally.

Data on everythingKnow what sells, where buyers come from, and what to improve.

Higher marginsOn your own store you skip the marketplace commissions.

ScalableIt grows with you, from a few products to a full catalog.

An asset you ownThe store and the customers are yours, not a platform's.

What's included

Platform choiceShopify, WooCommerce or other, based on products, budget and goals.

Store setupFull configuration: catalog, categories, design, structure.

Product pagesCopy and images that describe and sell, not just list.

Payments and shippingPayment methods, carriers and shipping rules configured.

Conversion optimizationA lean checkout and a buying journey built to sell more.

MarketplacesIf useful, selling on Amazon and other channels too.

How I work

Analysis and strategy

We review products, margins and audience, and pick the right platform.

Building the store

I set up the store, catalog, payments and shipping, ready to sell.

Pages and content

I write and optimize product pages so they convert and rank.

Launch and testing

I check checkout, mobile and real orders before opening to the public.

Growth

I optimize conversions, traffic and channels to grow the sales.

Where AI comes in

I use AI to speed up the heavy parts: writing and optimizing dozens of product pages, analyzing sales data, spotting what to improve. The strategic choices stay mine.

Which e-commerce platform to choose

The platform is the first big decision, and there is no absolute best one: there is the right one for you. I choose it with you based on products, budget and how much you want to manage yourself.

Shopify. The fastest, fully managed route: you pay a subscription, skip the technical side and launch quickly. Ideal if you want to focus on selling, not on servers.

WooCommerce. It runs on WordPress and is more flexible and customizable, with more freedom on costs. Great if you want full control and already have, or want, a WordPress site.

Other solutions. For large catalogs or special needs we consider more specific platforms. The principle stays the same: the technology follows the goals, not the other way around.

Selling on your own store or on marketplaces

It is not a black-and-white choice. Your e-commerce and a marketplace like Amazon do two different jobs, and the strongest brands often use both.

On your own store you keep full margins, control the experience and build a direct relationship with customers, who stay yours. The downside is that you have to bring the traffic.

On Amazon and other marketplaces you get a ready audience and built-in trust, but you pay commissions and play by the platform's rules. Having worked on Amazon for years, I can help you make the two channels work together instead of competing.

Frequently asked questions

How much does it cost to build an e-commerce?

It depends on the number of products, the platform and the features you need. I work from a quote agreed up front, with no surprises. The first call to scope the project is free.

How does an e-commerce work?

In short it is a site where the customer picks products, adds them to the cart and pays online; you receive the order and ship it. Behind the scenes there is the catalog, payments, shipping and the data on who buys. I put all the pieces together and make them work.

Which platform is better, Shopify or WooCommerce?

It depends: Shopify is faster and fully managed, WooCommerce is more flexible and tied to WordPress. I choose with you based on products, budget and how much you want to manage yourself.

How long until it is online?

A basic store can be ready in a few weeks; large catalogs or special features take longer. We set realistic timelines from the quote stage.

Can you rebuild or migrate an existing store?

Yes. If your store is slow, dated or on a platform you are unhappy with, I assess whether to improve or rebuild it and help you move products, orders and customers without losing what you have built.

Should I also sell on Amazon?

Often yes: your own store gives you margins and control, marketplaces like Amazon give you an instant audience. Many use both. I can help on both fronts.

Do you work remotely?

Yes, fully remotely with clients across Italy and abroad. If you are in Puglia we can also meet in person, but it is not required.

Ready to sell online?

Tell me what you sell and where you are today. The first call is free: we find the right path for your store together.

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