IT
Online advertising (PPC)

Google and Meta Ads that bring customers

I run your online advertising aiming at customers, not clicks. Targeted campaigns, optimized continuously, with the budget under control, for a real return.

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Who it's for

You need customers now, not in six months. You tried running campaigns yourself and burned budget with no results. Or an agency sends reports you do not understand. If so, you need someone who runs your online advertising aiming at customers, not clicks.

I manage Google Ads and Meta Ads campaigns for businesses and professionals who want measurable results, with the budget under control.

What online advertising is (and why it pays off)

Online advertising (ADV) puts you instantly in front of people searching for what you offer (Google) or who fit the right profile (Meta, i.e. Facebook and Instagram). Unlike SEO it brings immediate traffic, but you pay per click: that is why it must be managed well, or the money goes fast.

My job is to make every euro work: targeted campaigns, optimized continuously, with the goal of return, not impressions.

Immediate resultsTraffic and leads from the first days, not after months.
Precise targetingAds shown only to people it makes sense for, no waste.
Budget under controlYou decide how much to spend and see exactly where it goes.
ScalableWhen a campaign works, you scale it up and grow fast.
Fully measurableYou know what a lead costs and what it returns, in numbers.
Complements SEOBring customers now while SEO grows in parallel.

What's included

Strategy and setupGoals, audience and campaign structure before spending a euro.
Google AdsSearch and shopping campaigns to catch people who are searching.
Meta AdsFacebook and Instagram campaigns to reach the right audience.
Targeting and creativeAudiences, keywords and ads written to convert.
Continuous optimizationMonitoring and tweaks to lower costs and raise results.
Clear reportingNumbers explained simply: spend, leads, return.

How I work

1

Strategy

We set the goal, audience, budget and which platform truly fits.

2

Campaign setup

I build structure, targeting and ads, with conversion tracking.

3

Launch

I start the campaigns carefully to learn what works.

4

Optimization

I shift budget to the winners, cut waste, improve the ads.

5

Report and scale

I show the results and scale what brings customers at a sustainable cost.

Where AI comes in

I use AI to generate and test ad variations, analyze results and quickly spot what works. The decisions on budget and strategy stay mine.

The channels I advertise on

There is no single best channel: there is the right one for who you want to reach and what you sell. Often the answer is to use more than one, each for what it does well.

Google Ads. Search and Shopping campaigns that show you exactly when someone is looking for what you offer. This is the highest intent: the person is already searching, you just need to be there.

Meta Ads (Facebook and Instagram). Here you do not catch a search, you reach the right people by interests and behavior, even before they know they want you. Great for making a product known and creating demand.

Remarketing. People who visited the site without buying are the audience that converts best. I bring them back with targeted ads on Google and Meta, usually at the lowest cost in the whole strategy.

How much budget you need to start

There is no magic figure, and be wary of anyone who quotes one. What matters is not how much you spend, but how much a lead or a sale costs you versus what it returns.

You can start with a modest budget to test which campaigns and which audiences work. Once you find what brings customers at a sustainable cost, you scale that, calmly. A small budget spent well always beats a large one thrown away.

The ad budget stays on your account and goes directly to Google or Meta. I add a management fee agreed up front, so you know exactly what you pay and to whom.

Frequently asked questions

How much budget do I need for online ads?
You can start with a modest budget to test, then scale what works. Management matters more than the figure: a small budget spent well beats a large one wasted. We set a realistic threshold together.
Google Ads or Meta Ads?
It depends. Google catches people already searching for what you offer (high intent); Meta (Facebook/Instagram) reaches the right profiles who are not searching for you yet. Often you use both: we choose based on product and goal.
Freelance consultant or agency for ads?
With a freelancer you talk directly to the person running the campaigns and keep leaner costs; an agency has more hands but more steps. For small businesses and professionals a dedicated consultant is usually faster and more careful with your budget.
How much does campaign management cost?
I work on a management fee agreed up front, separate from the ad budget that goes directly to Google or Meta. All transparent, with no hidden percentages.
How long until I see results?
First data comes within days. But it takes 2-4 weeks of optimization for the campaigns to find their best setup and the costs to stabilize.
Do you handle the ad budget too?
The budget stays on your account and goes directly to the platforms: you keep control and ownership. I manage and optimize it, but the money never passes through me.
Can I run ads myself instead of hiring you?
You can, and that is exactly how many people burn budget. The platforms are built to make you spend, not to make you spend well. If you want to learn I am happy to train you; if you want results fast, it is better to have someone who does it for a living run them.

Want customers this week?

Tell me what you sell and to whom. The first call is free: we figure out if online ads fit you and how to set them up.

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